Project Spotlight Medved Outfitters

August 5, 2010

Medved Running and Walking Outfitters is a small family owned retail business in Pittsford New York, near Rochester. After meeting with the owner, Dan Medved, two things stood out in his assessment of his business and philosophy. Number One The current identity was not working. While the current logo might have been hot stuff in [...]

Project Spotlight on Raw Material

July 26, 2010

After a couple of portfolio reviews in Boston (Yes! I’m here now! Hire me!) it has become clear to me that there are some pieces in my portfolio that have distinct character that doesn’t necessarily come across in the way I present them, specifically the process and/or the handmade aspect to some design elements. As [...]